Honda is returning for its 11th consecutive year at the Austin City Limits Music Festival (ACL Fest) to bring music fans unforgettable performances on the Honda Stage and an exclusive onsite experience only Honda can deliver. The complete performance lineup for the Honda Stage is available at http://aclfestival.com/schedule.
New to the festival this year is the Honda Seat Belt Forest, a bright, colorful experience created from 600 seat belts that is ideal for eye-catching photographs and videos. Honda will have multiple GIFographers roaming the forest to help fans capture shareable GIFs, boomerangs and photos. Festivalgoers who visit Honda’s activation this year also can check out the Civic Type R, a Millennial and Gen Z favorite, and Honda’s all-new Passport SUV, perfect for adventuring. Honda also will offer festivalgoers complimentary air-brushed tattoos.
Also new this year, Honda and Billboard are partnering to host the Honda Stage Artist Lounge, a welcoming space where ACL Fest artists can not only hang out, but can create and be featured in exclusive ACL Fest content that will be shared on Billboard.com and Billboard’s social channels. In addition, Billboard is capturing ACL Fest performances by Koffee and Rosalia for upcoming Billboard mini-documentaries that will also showcase the background stories behind these impressive artists.
“ACL Fest continues to play a major role in connecting the Honda brand with Millennial and Gen Z music fans who represent the next generation of auto buyers,” said Meliza Humphrey, manager of national advertising for Honda. “We’re pleased to again provide unforgettable performances on the Honda Stage and an immersive Honda brand experience for festivalgoers.”
Extending the brand’s reach beyond festival attendees, Honda is running a national sweepstakes providing fans the chance to win a new Honda Civic of their choice – Coupe, Sedan or Hatchback – as well as VIP passes to weekends one and two of ACL Fest. In addition, the Central Texas Honda Dealer Ad Association will run a local radio promotion from September 21 to October 3, giving away a Honda Passport Sport 2WD and 240 pairs of single-day tickets to this year’s ACL Music Festival.