Harry Styles teased fans with “Adore You” official video trailer for his new single coming out on December 6th, following the release of his singles “Watermelon Sugar” and “Lights Up.” Styles’ however brought a unique approach to the teasers and promotional methods for the new single “Adore You,” creating an entire fake island called Eroda which he went as far as creating advertising campaigns, commercials, websites, social media platforms and more to promote the island without using his name on them, that is until the release of this new video trailer.
In the 3-minute video clip, you can listen to the soothing voice of Rosalía, who introduces us to the island of Eroda. It’s a dreary and dark, inhabited by townspeople who are notorious for never smiling. One day, a baby boy with a megawatt smile is born, and instead of being embraced for his beauty, he’s shunned for it. That boy grows up to be Harry Styles. The video will continue assumingely in the new music video for the upcoming “Adore You” single.
Styles will also be hosting ‘The Late Late Show With James Corden‘ once again on Dec. 10. Styles’ is also set to perform on The Ellen Degeneres Show on December 18th following the release of his highly anticipated new album, Fine Line, on December 13th.
Watch the teaser below: