Granger Smith just revealed project X, an effort he and his brothers, Tyler and Parker, have been working on for quite some time.
During a recent YouTube video shared by The Smith’s channel on Tuesday (Nov. 23), the country superstar revealed the exciting news that Yee Yee is expanding, which you can watch below.
The popular lifestyle brand, which previously sold energy drinks and is best known for its apparel, is now venturing into food products with the announcement of their Yee Yee Beef Jerky.
“We came up with this idea over a year ago, and have been quietly working on it behind the scenes ever since,” a statement sent to fans via email read. “We tasted hundreds of different types of jerky (there are worse jobs in the world) and tweaked every detail imaginable. When we had the choice to sacrifice quality, as many other jerky brands have been faced with, we refused. That’s why our jerky is made fresh with Prime Texas Beef.”
“Throughout every decision we made, we did it knowing that Yee Yee Nation deserves the best jerky imaginable in a world where mediocrity has previously been accepted. But, mediocrity ends this Friday,” the statement continued.
“We’ve had the most fun we could’ve ever imagined on this journey, and we can’t wait to share this experience with you. We know you’re going to love it. Thank you to each and every one of you. Without you, none of this would ever be possible,” Yee Yee added. “This is only the beginning.”
Yee Yee Beef Jerky, made of pure Texas prime beef, will be sold in two flavors, including Original and Teriyakyee. As the brand continues to grow, they plan to add additional flavors in the future.
The jerky will come in 3.25 oz packages in a black packaging complete with the Yee Yee branding.
Yee Yee Jerky is set to be released on Friday, November 26 at 10 AM CST.
The Yee Yee brand, which is a family owned business, was built by country music superstar Granger Smith alongside his brothers Tyler Smith and Parker Smith.
The name for the lifestyle brand comes from the notorious catchphrase, ‘YEE YEE,’ from Granger’s country boy alter-ego, Earl Dibbles Jr.
Additionally, Yee Yee Apparel is currently offering up to 50% off all products through the remainder of November.