Broken Bow Records’ Country star DUSTIN LYNCH serves up a stunning visual feast in the official video for his new single, “Ridin’ Roads.” Premiering exclusively on CMT, CMT Music, CMT.com and Viacom Times Square Billboards in New York City on Thursday (5/2), the cinematic clip brings his heart pounding me-and-you anthem to life.
Directed by Mason Dixon and filmed in Florida’s expansive Everglades wilderness, the video finds Lynch and a raven-haired love cruising through the night to a sun-kissed destination. But the journey itself is the real focus, with a deserted highway stretching out before them. Throughout the trip, each gorgeous shot is overlaid and merged with another, creating a captivating patchwork of romantic desire.
The video makes its official premiere Thursday (5/2) in the 6 a.m. ET hour on CMT. Tune in to see it again on Viacom’s Times Square Billboards at 12 p.m. and 5 p.m ET.
“We decided to treat this video with textures and overlays – imposing images to add another dimension to the storyline while creating a new palette we’ll continue to paint from with new music coming soon,” shares Lynch.
Co-written by Lynch with Ashley Gorley and Zach Crowell, “Ridin’ Roads” debuted as the #1 selling Country single in the U.S. and was the #1 most-added song at Country radio the week of its release. The sexy track – which mixes pure-Country lyricism with an irresistible R&B groove – highlights Lynch’s just released RIDIN’ ROADS EP, which also includes “Little Town Livin’” and “Red Dirt, Blue Eyes.”