The Super Bowl ad scene is turning hot thanks to Doritos, one of the flagship brands from PepsiCo’s Frito-Lay division. Back in the game once again with a :30 TVC, Doritos is dropping a never-before-seen collaboration between hip-hop star Chance the Rapper and pop icons the Backstreet Boys.
What exactly is the collaboration? Fans will find out closer to game day… but it definitely will be hot… and is definitely in celebration of new Doritos Flamin’ Hot Nacho. Today, Doritos released a teaser video with the two that can be viewed on Doritos’ social channels (here).
In a hot twist on an original flavor, Doritos launched its new Flamin’ Hot Nacho flavor last week on store shelves nationwide and online. For the first time on a tortilla chip nationwide, the new flavor offers a combination of the popular hot and spicy flavor of flamin’ hot and the timeless flavor of original nacho cheese.