Nashville-based branding agency, New Heartland Group launches a new brand-artist partnership and artist management division called One Bullet Entertainment (1BE).
Lead by longtime branding and entertainment expert Paul Jankowski, 1BE specializes in helping brands create direct-to-talent brand partnerships as well as artist management services that are rooted in strategy and insights with a digital-first focus.
The new division unveils two client projects: Lipton Tea and their signing of Luke Bryan as a brand partner and recording artist, Danielle Bradbery. Lipton Tea retained 1BE to secure the Luke Bryan partnership, which includes Lipton’s sponsorship of Bryan’s “Proud to be Right Here” tour.
“Paul and his team have been instrumental in managing all aspects of our Lipton brand partnership with music mega-star Luke Bryan,” said Pepsi-Lipton Partnership Brand Communications lead, Heather Simmons. “Paul has personally been involved in every step of the way. He navigates inevitable challenges with urgency and professionalism, and keeps everything on track and moving forward. Paul and his team are responsive and always willing to go the extra mile. Working with them is truly a pleasure.”
The first client to join their artist management roster is Big Machine Label Group (BMLG) artist, Danielle Bradbery. The two-time ACM New Female Artist of the Year nominee and multi-faceted artist is featured on the female-focused “Charlies Angels Soundtrack” which was produced by Ariana Grande. This follows the release of Bradbery’s sophomore album “I Don’t Believe We’ve Met” via BMLG Records.
“Finding the right manager is as important as finding the right song,” said Bradbery. “There has to be deep mutual trust as well as an unwavering passion for the music. There was no doubt that Paul and his team were the right fit for me, especially at this important phase of my career. I love how they think strategically while really understanding me as an artist. I’m excited to be One Bullet’s first artist!”
As CEO of New Heartland Group, a Heartland-focused brand strategy/customer engagement agency, Jankowski launches One Bullet Entertainment to apply brand building strategies and processes to music artists.