Hallmark Channel and PEDIGREE Foundation will team up for a television special to help the millions of shelter and rescue dogs across the country find loving homes. The event will bring together country artists Lee Brice, Hunter Hayes and Easton Corbin for The Love of Dogs Benefit Concert at the Country Music Hall of Fame CMA Theater on Thursday, October 10 at 7:30pm.
The concert special, hosted by Hallmark Channel’s own Larissa Wohl, will help raise much needed grant funds for PEDIGREE Foundation as part of Hallmark Channel’s Adoption Ever After initiative. The initiative has helped over 35,000 pets find their forever homes. To further raise awareness, the show will air on Hallmark Channel on Monday, October 14, 2019 (time TBA)
“Hallmark Channel and Hallmark Movies & Mysteries produce and air original programs like Kitten Bowl, American Rescue Dog Show, Hero Dog Awards, and A Very Merry Yule Log to showcase and celebrate shelter pet adoption that literally give pets a second chance at life,” said Bill Abbott, President & CEO, Crown Media Family Networks.
“‘The Love of Dogs’ is more than a new original special featuring great country artists; it is an opportunity to renew our partnership with PEDIGREE Foundation to raise the money that supports the adoption of millions of dogs across the country,” Abbott concluded.
Hallmark Channel’s Adoption Ever After works in collaboration with the country’s leading animal rescue and welfare organizations, activists, distribution and advertising partners, and celebrity influencers, Hallmark Channel’s Adoption Ever After aims to dismantle common misconceptions about shelter animals, provide resources, inspire the public to adopt, and ultimately create a future where every pet has a loving home. The initiative shines a spotlight on the countless lovable pets in our nations shelters through annual on-air programming specials like Kitten Bowl, Cat Bowl, Hero Dog Awards, and American Rescue Dog Show, as well as strategic partnerships, consumer marketing campaigns, public service announcements, and grassroots efforts.
“We are thrilled to partner with Hallmark Channel and these talented country artists to bring awareness to the millions of dogs that end up in shelters every year,” said Deb Fair, Executive Director of PEDIGREE Foundation. “Our mission is to support shelters and rescue organizations across the nation – including those in your backyard – to make it a little easier for them to help these dogs find loving homes.”
PEDIGREE Foundation is a 501(c)(3) private foundation, founded in 2008, that supports shelters and rescue organizations, as well as encouraging people to ADOPT, VOLUNTEER, and DONATE. At the close of 2018, the foundation contributed more than $7.3 million through 5,300 grants to shelters and rescues across the country over the last 10 years. The PEDIGREE Foundation grants are funded by the PEDIGREE® Brand, along with contributions from partners and dog lovers like you. The funds raised by the foundation are used to support organizations that help dogs in need to find their loving homes – with our ultimate goal of ending pet homelessness.
PEDIGREE Foundation’s top sponsors for the event are Double Wood Farm, Silgan, Transcontinental Packaging and Atlantic Packaging.
Tickets range from $49 to $99 and will be sale this Friday, August 16th online at www.PEDIGREEFoundation.org or in-person at the CMA Theater Box Office.
The fundraising festivities will continue the following morning after the concert on Friday, October 11th at 9:00am with a Charity Golf Tournament to benefit PEDIGREE Foundation at Hermitage Golf Course. The golf outing is open to the public and sold separately. Visit www.PedigreeFoundation.org for details or call LEGACY Events at 615-669-6058 to register.