CHEVELLE Announces Exclusive Craft Beer Collaboration with Revolution Brewing

Multi-platinum alternative rockers and Chicago natives CHEVELLE are thrilled to be teaming up with acclaimed hometown brewery Revolution Brewing for an exclusive craft beer collaboration. The beer, dubbed La Gargola, is a classic German-style Helles Lager and the band’s first brewer collaboration.

To celebrate, CHEVELLE and Revolution Brewing will be throwing a party at Revolution Brewpub in Chicago (2323 N. Milwaukee Ave.) on Thursday, August 1 – the night before the band’s set at Lollapalooza on Friday at 5:45 p.m. Pours of La Gargola will be available, and CHEVELLE will be in attendance.

“We are incredibly excited to announce our collaboration beer with Revolution Brewing. We chose a Helles-style Lager because we wanted a beer that was easy-drinking and did not sacrifice taste or quality,” CHEVELLE frontman Pete Loeffler says. “Being from the Chicago area, we’ve been fans of their beers for as long as we can remember. Having the opportunity to work on our own special edition with one of our favorite breweries is a special moment for us.”

La Gargola was brewed at the original Revolution Brewing Brewpub by Pub Brewer John “Jumpy” Palos after extended discussions about the band’s favorite beer styles.

“One thing that stuck out to me in talking with Pete and the guys was the comparison between making beer and making music. Finding out what works and what doesn’t is almost equally important, just like writing music,” Palos said. “It really struck us that a classic beer, influenced by the Reinheitsgebot [the 1516 Bavarian beer purity law] was the perfect fit. This style forces you to dig deeper to find the soul or character of the beer instead of just throwing a bunch of crazy ingredients at it. You build that complexity subtlety, and creatively, with the tools at your disposal – just like the work that goes into a good song.”

The August 1 La Gargola Helles Lager launch party will run from 9 p.m.-midnight, and is free to attend. More information on the event and beer can be found at https://www.facebook.com/events/452474358927590/.

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