Chase Rice shows off his rugged exterior while out in the Wild West in his latest video for his current song, “Way Down Yonder.” The country music artist simultaneously dropped the track along with its accompanying video on Friday (Oct. 14).
Directed by Kaiser Cunningham and produced by Twelve Midnight, the movie-like clip embodies what it might have been like to live as a country outlaw. The opening scene not only evokes Western imagery but finds Rice, 37, hanging out in a packed saloon and smoking a cigar. He leans back in a chair, looking like a real-life cowboy from head to toe. Meanwhile, a cast of gunslingers and spectators, wearing stone-cold expressions spread across their faces, take sips of shots and graze their hands across their firearms in the smoke-filled room. Other patrons can be seen arguing or playing a round of poker as Rice mouths out the lyrics of his new tune.
“Way down yonder where the outlaws wander / You can feel that thunder in your bones / Rippin’ hot rod runners under moonlight cover / Just some back glass gunners on the road / Where you buy your bud with your moonshine money / Make your love where the bees make honey / When the cuts where you’re born and raised / Man it’s in your blood, we were born this way down yonder,” Rice sings nailing his role before the people in the bar break out into an all-out brawl.
Rice co-wrote “Way Down Yonder” with Hunter Phelps, John Byron, Blake Pendergrass, and Corey Crowder during a writing retreat in Florida.
Of the tune, he said in a press release, “When we wrote this song, I had the mountains of North Carolina where I grew up in mind; all the moonshining history there in the Appalachians. Then all of a sudden, during the recording process, Rob McNelley started playing this crazy carnival sound on the acoustic… and it got Western quick. That turned it from a song I didn’t think was even going to make the cut for this next album into one of my favorite songs on the project.”
Before dropping his video, Rice teased “Way Down Yonder” on social media. On Instagram, he captioned, “‘Way Down Yonder’ song and video, just a couple of days away 😈,” alongside a snippet of the dramatic scenes from the video.
Rice also tackled an acoustic performance of the tune while seated in what looks to be his touring bus. For the brief clip, he is accompanied by a guitarist as he belts out the chorus while barefoot.
“Somewhere between the hooch and hell raisin’……we all need savin’,” Rice captioned the clip.
And fans were already treated to a performance of “Way Down Yonder” ahead of its official release date. On Tuesday (Oct. 11), Rice took to the Grand Ole Opry, where he delighted folks with the tune and a handful of others.
Things took an emotional turn on the Opry stage when Rice debuted an unreleased song called “For A Day,” which is an ode to his father.
“This next one, the first time I ever played the Opry, I looked down, and I saw in the front row, I saw my mom, and that was a special moment,” Rice began. “My mom is not here tonight, but I looked down that night, I saw her, and she was by herself. She had an empty seat next to her. My dad passed away when I was 22 years old, and that’s probably the biggest reason I ended up moving to Nashville and doing this for a living.”
Rice recorded both songs as well as his recent release, “Key West & Colorado” over a two-week period at his farm outside Nashville with a band and producer Oscar Charles. The songs mark the beginning of a new era for the multi-platinum singer/songwriter as he prepares for his next album.
And, of course, all of the tunes will be heard live as Rice is currently touring as a special guest on Jason Aldean as part of his Rock N’ Roll Cowboy Tour 2022. The tour kicked off in July and is scheduled to wrap up in late October. Other artists who have joined the trek for select dates include Travis Tritt, Tracey Lawrence, John Morgan, and Dee Jay Silver. Gabby Barrett was also an opener for the tour but had to bow out during the first half of the trek to plan for the birth of her second child, due to arrive in November. Rice is scheduled to be on the remainder of the tour until its final show in Wichita, KS.