Kohl’s (NYSE: KSS) and Levi’s® are partnering with multi-PLATINUM selling country music star Brett Young to highlight Levi’s® denim styles during the back-to-school season, spotlighting the singer’s favorite go-to jeans and Levi’s® fits in a multi-dimensional marketing campaign.
“I’m so excited to partner with Kohl’s and Levi’s®,” said Brett Young. “This collaboration is a no-brainer for me since I’ve worn Levi’s® for as long as I can remember and basically live in them whether I’m touring or at home.”
Customers will see Young in his favorite denim styles, including the Levi’s® 511™ Slim Fit Advanced Stretch Jeans and the Levi’s® 512™ Slim Fit Tapered Stretch Jeans, featured throughout Kohl’s back-to-school marketing, in addition to fun, behind-the-scenes-style videos about a few of his other favorite things. As the destination for back-to-school shopping, Kohl’s has new washes, fabrics and silhouettes in women’s, men’s, young men’s, juniors’, and kids to help everyone in the family find their favorite jeans at an incredible value at Kohl’s stores nationwide and on Kohls.com.
“The back-to-school season is all about denim, and we’re thrilled to showcase Kohl’s wide assortment of new styles and range of fits with Brett Young and Levi’s®,” said Doug Howe, Kohl’s chief merchandising officer. “Furthermore, the Caliville collection coming to Kohl’s this fall is one more way that we’re bringing in new brands to Kohl’s and connecting with customers in new ways.”
“In Levi’s®, there’s a fit for everyone. We’re thrilled to be partnering with country musician, Brett Young on this exciting program at Kohl’s highlighting his favorite Levi’s fits – the 511™ Slim and 512™ Taper,” said Kiera Ganann, VP Levi’s® Omni-Channel Merchandising. “We had a great time working with Brett to bring this story to life for the Kohl’s consumer during back-to-school.”
Caliville at Kohl’s Beginning This Fall
Beginning in October 2019, Kohl’s will add Brett Young’s Caliville collection to its product portfolio as the exclusive retailer of Caliville lifestyle apparel. Inspired by Young’s California roots and career in Nashville, the Caliville collection will feature a selection of short sleeve and long sleeve graphic tees, fleece, flannels, and joggers, ranging from $25 to $60. Caliville apparel will be available in more than 750 Kohl’s stores and on Kohls.com.
“Bringing Caliville apparel exclusively to Kohl’s is a dream come true,” said Brett Young. “To me, Caliville represents taking risks and chasing your dreams without letting anyone discourage you, and seeing this message and clothing line come full circle in so many ways is so much fun. I’m so happy this partnership will allow us to keep spreading that message.”