Before BTS kicks off their new album, the band plans to archive 6 years of memories with their fans. On February 22nd, BTS officially launched the ARMYPEDIA website (www.armypedia.net), taking ARMY down memory lane, re-living the special memories shared between BTS and their fans since their debut.
The campaign has been launched with teasers in 7 cities: Seoul, Tokyo, Los Angeles, New York City, London, Paris, and Hong Kong. And even Hyundai Motor, where BTS represent as Global Brand Ambassadors, has joined in the global campaign. Exactly 2,080 QR puzzle pieces will be scattered globally online and offline. Fans will be able to participate first hand by finding the puzzle pieces and answering the quizzes to unlock the dates on which they can record their memories.
Big Hit Entertainment said, “ARMYPEDIA is a global campaign that only BTS can take on.” BTS will continuously build their memories with their global fans on top of its 2,080 days of memory pieces.
BTS, the reigning winner of Billboard’s Top Social Artist Award for two consecutive years, has been proactively communicating with their fans through their social media platforms and continues to break ground, connecting with people all around the world with their music. They have also recently announced their stadium tour, BTS WORLD TOUR ‘LOVE YOURSELF: SPEAK YOURSELF’, with a line-up of eight stadium dates spanning North America, South America, Europe, and Asia, which begins in May.
BTS, an acronym of Bangtan Sonyeondan or “Beyond the Scene”, is a South Korean boyband that is capturing the hearts of millions of fans globally. The members of BTS are RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook. BTS has gained recognition from their authentic, self-produced music. From their top-notch performances to the way they interact with their fans, BTS has become a global phenomenon since they debuted in June 2013. They have mobilized millions of fans across the world (named ARMY), topped prominent music charts, sold out worldwide tours and have been recognized with prestigious awards like the Billboard Music Awards.
About Big Hit Entertainment
Founded in February 2005 in South Korea by CEO and Producer Bang Si-Hyuk, Big Hit Entertainment’s core business focuses on music production, artist management and publishing. Big Hit’s business ventures incorporate and develop a range of content produced from top-notch artists’ IP, including global boyband BTS. With its mission of ‘Music & Artist for Healing’, Big Hit strives to impart a positive influence through content while providing comfort and inspiration to music fans worldwide.