As It Is Premieres New Music Video “The Fire, The Dark”

As It Is have wasted no time kicking off 2019. Today, the band is premiering their new music video for “The Fire, The Dark.” The video shows footage from the band’s recent headlining UK/EU Tour and is a special “welcome” to Guitarist Ron Ish, who was announced today as an official member of As It Is. He shared “Collectively, the team is the strongest it’s ever been and we’re all excited for our future together. The amount of love and support from fans all over the world has been incredible thus far and finally being able to announce my permanency with As It Is and say it out loud feels good. Thanks for having me. Got love.” Fans can check out the music video and full feature at found.ee/thefirethedark.

“The Fire, The Dark” is the latest single from the band’s recent release, The Great Depression. Released via Fearless Records last Fall, this album is comfortably As It Is’ most layered, technically accomplished and certainly most aggressive release to date. The Great Depression was produced by legendary producer MACHINE (Lamb Of God, Every Time I Die) and is a record that establishes the band as one of the most daring creative forces in their scene. Music videos for “The Wounded World“, “The Stigma” and “The Reaper” further prove the creative and storytelling power of the Brighton-based quartet.

In an exclusive interview with LoudwireVocalist Patty Walters shares “I suppose our two main goals were to restructure the way this scene depicts depression and to shatter stigmas surrounding mental health along the way. This album has completely changed us as people and the band we intend to be in the future.”

Tonight, the band is kicking off The Great Depression Tour: Act II inLos Angeles, CA. Fans can tune into PopCrush’s Instagram Story throughout the day for a behind the scenes look into the first day of tour. Tickets and VIP packages for all dates are available at http://asitisofficial.com.

With support from Sharptooth, Hold Close and Point North, this tour is in partnership with A Voice for the Innocent, a non-profit organization that provides community, resources, and support for people who have been affected by sexual violence. They will have a representative at every date of the tour to educate fans and act as a resource for anyone that may need their assistance. As It Is continues to encourage fans and the larger music community to not only speak up, but to also listen.

A full list of upcoming North American tour dates can be found below: 

Jan 17 – Los Angeles, CA – Teragram Ballroom
Jan 18 – Ventura, CA – Rock City
Jan 19 – San Diego, CA – Soma
Jan 20 – Mesa, AZ – Club Red West
Jan 22 – Albuquerque, NM – Launchpad
Jan 24 – Oklahoma City, OK – 89th Street
Jan 25 – San Antonio, TX – Jack’s Patio Bar & Grill
Jan 27 – Houston, TX – The Secret Group
Jan 29 – Dallas, TX – Prophet Bar
Jan 31 – Nashville, TN – The End
Feb 1 – Atlanta, GA – The Masquerade (Hell)
Feb 2 – Tampa, FL – Crowbar
Feb 3 – Orlando, FL – The Social
Feb 5 – Chapel Hill, NC – Local 506
Feb 6 – Richmond, VA – Canal Club
Feb 7 – Philadelphia, PA – The Voltage Lounge
Feb 8 – Amityville, NY – Revolution Music Hall
Feb 9 – Asbury Park, NJ – House of Independents
Feb 10 – Cambridge, MA – Middle East
Feb 11 – Toronto, CA – Velvet Underground
Feb 13 – Grand Rapids, MI – The Intersection – The Stache
Feb 14 – Columbus, OH – Woodlands Tavern
Feb 15 – Chicago, IL – Subterranean
Feb 16 – Saint Louis, MO – Fubar
Feb 17 – Kansas City, MO – Encore at The Uptown Theater
Feb 19 – Denver, CO – Hi-Dive
Feb 20 – Salt Lake City, UT – Loading Dock
Feb 21 – Las Vegas, NV – Hard Rock Hotel & Casino
Feb 22 – Anaheim, CA – Chain Reaction
From public perception, to internal war, the band unflinchingly confronts the most difficult questions around depression, the value of life over death, and whether the rhetoric around ‘reaching out to talk’ is ostensibly hollow, if no one is prepared to hear those words. The Great Depression is available to stream and purchase at https://asitisofficial.com/.

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