Midland mix the vintage style of Urban Cowboy with the ambitious filmmaking of Goodfellas in the music video for their latest single “Burn Out.” Premiering today and available everywhere now, the video, directed by TK McKamy and Midland’s own Cameron Duddy, was filmed in one continuous shot, calling to mind the legendary kitchen-to-club scene in Martin Scorsese’s iconic mob film.
To capture a specific barroom vibe for the video, the Texas trio of Duddy, Mark Wystrach and Jess Carson set up their instruments in the center of the dance floor at the famous Billy Bob’s honky-tonk in Fort Worth, TX. The neon signs, two-stepping couples and Wrangler jeans evoke the Urban Cowboy scene of the Seventies, with patrons tipping back more than a few longnecks. As beer bottles clank all around them – and a waitress gets into a fateful fight with her man – Midland re-create “Burn Out” in one seamless take.
Written by the band with Shane McAnally and Josh Osborne, “Burn Out” is the new single off the group’s acclaimed debut album ON THE ROCKS. It follows the GOLD-certified No. 1 “Drinkin’ Problem” and the Top 15 hit “Make a Little.”
“‘Burn Out’ proves these songwriters can turn Nashville tropes on its head thanks to whip-smart lyricism,” said Entertainment Weekly of the song, while Rolling Stone Country raved, “The track smolders with a decidedly Nineties country feel, buoyed by aching three-part vocal harmonies and shimmering pedal steel, with the occasional bit of clever wordplay (‘The smokin’ memory that ain’t nothin’ but ashes’) that never feels forced or gratuitous.”
Named New Vocal Duo or Group of the Year at this year’s ACM Awards, Midland also posted a behind-the-scenes video about the filming of “Burn Out” on Facebook.
The two-time Grammy nominees are currently on a nationwide summer tour and will return to perform at Billy Bob’s on June 2, following two sold-out nights at Texas’ oldest dancehall, Gruene Hall.
Midland is currently up for Group Video of the Year at the 2018 CMT Music Awards on June 6.
They’ll join Thomas Rhett’s Life Changes Tour in September in Bangor, ME.